THROW THE WHOLE COMPUTER AWAY

Episode 11: The Day I Learned Fonts Have Personalities

Fonts are judgmental.

That’s my official opinion.

One font makes your business look expensive. Another makes it look like a middle school bake sale.

And somehow I spent HOURS trying to figure out why my graphics “felt off.”

It was the fonts.

The wrong font can completely change the energy of your brand.

That’s when I learned consistency matters more than randomness.

Your business should LOOK recognizable.

WHAT I LEARNED TODAY

Beginner Branding Lesson #11

STICK TO A BRAND STYLE

Choose:

• 2–3 fonts
• consistent colors
• recognizable layouts
• repeatable styles

Consistency creates identity.

Randomness creates confusion.

CLIFFHANGER

Tomorrow:

“Pinterest Is Basically Free Advertising Wearing Glasses.”

And I seriously underestimated it.