THROW THE WHOLE COMPUTER AWAY
Episode 18: I Spent 3 Hours Choosing A Font”
I used to laugh at people obsessed with fonts.
I owe them an apology.
Fonts matter WAY more than I realized.
One font said:
“Luxury.”
Another said:
“Baby shower flyer.”
One looked clean.
One looked aggressive.
One looked like a nightclub promoting $2 margaritas.
I spent half the day typing the same business name in different fonts like a possessed graphic designer.
MELTDOWN
At one point I changed ONE LETTER and suddenly the whole logo looked cheap.
I zoomed in so much I started judging curves on individual letters.
This is what entrepreneurship does to people.
LESSON
Fonts create emotional reactions before people even read the words.
Choose fonts that match:
- your audience
- your energy
- your niche
- your product style
And stop using random fonts just because they came free with Canva.
CLIFFHANGER
Tomorrow I’m redesigning something I already redesigned twice because apparently peace was never an option.
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