THROW THE WHOLE COMPUTER AWAY

Episode 20: Posting Content Into The Void

I posted content today.

Nobody reacted.

No comments.
No likes.
No shares.
No excitement.

Instagram looked at my hard work and said:
“Anyway…”

I refreshed the app 62 times like the likes were hiding.

MELTDOWN

At one point I considered deleting the entire post because 11 views felt disrespectful.

Meanwhile I spent two hours making the graphic.

TWO HOURS.

The algorithm saw my effort and responded:
“lol.”

LESSON

Early business social media is HUMBLING.

You are building:

• audience
• trust
• consistency
• recognition

before sales ever show up consistently.

Most people quit here.
That’s why consistency matters more than motivation.

CLIFFHANGER

Tomorrow I’m learning hashtags because apparently social media requires rituals and sacrifices now.