THROW THE WHOLE COMPUTER AWAY

Episode 28: People Really Do Abandon Carts

Today I saw somebody add products to cart…
then disappear.

No purchase.
No explanation.
Just emotional damage.

MELTDOWN

I started taking abandoned carts personally.

Like:
“What changed?”
“Was it the shipping?”
“Did you suddenly hate art?”
“Did your cousin talk you out of greatness?”

LESSON

Most abandoned carts are normal.

People:

• compare prices
• get distracted
• wait for payday
• overthink purchases
• forget completely

Follow-up emails help.

Not aggressively.
Just enough to remind them:
“Hey… remember joy?”

CLIFFHANGER

Tomorrow I’m reviewing analytics even though numbers have never respected my feelings.